Bye2 To Anita Roddick

Although I don't know her personally and have not met her in person, I must say that Anita Roddick is one of the most successful creative female entrepreneur in the world. She started The Body Shop back in 1976 and now it has more than 2300 outlets around the world. L'oreal bought The Body Shop for USD 1.2 billion in year 2006. With these figures, I must say that Anita Roddick is so successful. How many of us would be able to achieve what Anita Roddick has achieved?

Anita Roddick is very creative and defy all the odds. She is a good thinker; a creative one on top of that. Her business model is a very good example of Reverse Thinking. The first one is when she insist on The Body Shop's logo. I think some experts feel that the logo is too plain and will not survive but she proved them wrong. Today, The Body Shop's logo is one of the most recognizable logo in the world.

When you sell beauty products, I believe many of us will very much focus on the benefits of the product to its users but Anita simply do the opposite. She sells her products by focusing on the fact that her products are not tested on animals. And guess what? It works like magic. It is so successful that it manage to gain support from NGOs like Greenpeace and gain worldwide recognition. Her ideas about environmentally friendly and chemical free beauty products won her titles such as "Ethical & Enviromental Beauty Queen" and "Queen of Green". This is something that is done totally opposite of the beauty industry trend where most of the products are built on women's insecurity (but do make ups really make them secure? I know without make ups some of them are really insecure It seems now some men also insecure without make ups. )

Sad that she passed away yesterday because of brain hemorrhage. Anita was having problem with her liver because of Hepatitis C virus infection. She was infected with the virus some 35 years ago. She just got to know about the infection last 2 years. Well, I think the knowledge of the infection make her health suffer. And I think I am right to say that most of the patient especially potentially deadly disease patients will die faster when they know that they are infected compare to those who are infected with the same disease but do not know about it.

It has got something to do with your mind. When the doctors tell patients that they are dying because of cancer, I shall say most of them die according to the schedule given by the doctors. This is because their mind were programmed to die according to the doctors prediction. Well, I shouldn't continue the debate under this title. Maybe on other days.

Well, good bye Anita Roddcik. One of the most successful Reverse Thinkers that the world has seen.